C-level executives consistently find that things like Social Engine Optimization (SEO), Pay Per Click (PPC) Ads, and Relevant Content are of the upmost importance to bringing them solid leads.
Yet, when it comes to managing and utilizing these assets, you probably find yourself at a loss. How do you strategically keep up with something as vital as how your website ranks within 2.3 trillion Google searches? How can you possibly stay on top of the creation of multiple ad sets, analyzing their data, and getting that data to your sales team? And what about content, writing it, leveraging it for your brand, and using it to add value to your industry vertical, aiding in your reputation as a thought leader?
You’ve got a business to run. That’s why we provide marketing solutions that not only touch on your ultimate ABC’s to successful lead generation, but on a way to disrupt a saturated, daunting marketplace of competitors.
Amplify Your Story
We begin your journey with The Disruptor Stack by investigating your current collateral. Do you know where it stands from a search rank perspective? Valuable content rules the internet, being 3 times more efficient in terms of leads than other marketing tactics.
In fact, 73% of businesses have an employee to monitor their content creation, which begs the question — who is monitoring yours?
We go above and beyond to provide you with masterful whitepapers, case studies, newsletters, and other relevant content materials. We aim to elevate your company’s visibility on the web.
Optimize your content to perform better using high domain authority content
Position your content so search engines can see it and refer to it
Syndicate your content to a variety of sources across the web
Boost Your Rank
Our Disruptor Stack makes an impact with SEO. With 160+ billion Google searches every month, how well your website ranks within search engines is what will propel or destroy your chances of garnering targeted leads.
By analyzing your current website for SEO, we make sure your website can hold its own when up against your specific market. From your homepage to the services your company sells, improving your domain authority is our #1 priority.
Rank higher and drive more relevant traffic to your website
Audit your website - understand what the search engines see
Fix backend website technical issues damaging your rank
Review/Update local listings
Convert Your Traffic
The last (but certainly not least) crucial step we take with our Disruptor Stack is defining your sales funnel. Then, we develop Pay Per Click (PPC) ad content that works hand-in-hand with your sales process.
Most agencies will create PPC ads and A/B test them to get you OK results. Our difference is we actually look at how your company makes its profits, and we use that sales funnel as a way to generate leads that are completely relevant to your products and services.
Something to keep in mind: Google reports that search ads can boost brand awareness by as much as 80%, making consumers more likely to remember your brand and interact.
Define/Create Conversion Rate Optimization pathways that make sense to the sales team
Develop PPC Ad content
A/B test PPC Ads and CRO Pathways to drive real leads into your sales funnel