Today, we want to look at SEO statistics that effect your B2B marketing. Search Engine Optimization (SEO) is basically the act of performing multiple best practices to your online content to make your website and/or ads more searchable by your target market.
In 2020, your focus should be on improving your B2B marketing strategy. You need to put a prime focus on combing through your current digital assets, as well as growing your authority.
Why We Chose These SEO Statistics
Search Engine Optimization should be your top priority in 2020, especially for top, C-Level executives in the B2B industry — that’s a no brainer.
Why? Our top 8 statistics prove that optimizing your website, ads and long-form content is the best way to improve your conversion (sales) funnel.
We chose these specific statistics, because they prove how a powerful B2B marketing strategy can amplify your story, boost your reach, and convert your traffic.
#1. 57% of B2B Marketers Say SEO Generates More Leads Than ANY Other Marketing Strategy (HubSpot) .
Creating a B2B marketing strategy that effectively targets your ideal client is no easy feat. As a business owner or CEO, your primary goal is typically to generate more leads for your sales team.
SEO is one of the best ways to generate more organic traffic and, therefore, more organic leads. By implementing simple SEO best practices, you can immediately improve your search engine rank.
#2. SEO Can Drive a 14.6% Conversion Rate (Crazy Egg).
If you speak with any of our experts, they would tell you the same thing — minimizing the gap between sales and marketing should be your top priority. When your SEO is on-point, and your marketing team creates consistently valuable resource, you drive your conversion rate higher.
You can utilize different SEO tactics within your B2B marketing strategy across multiple digital assets, including Pay Per Click (PPC) Ads.
A good SEO package, if you are in the market for purchasing one, should include the ability to take all your relevant marketing materials, such as PPC Ads, and connect them to your internal sales funnel.
#3. Almost Three-Quarters of SEO Experts Feel Content Is the Most Important Factor For an SEO-Friendly Website (Databox).
If you have not jumped onto the content creation bandwagon, then you are doing your B2B marketing strategy a disadvantage. SEO experts everywhere agree content is one of the best ways to put your business on the map.
The more content you produce through SEO best practices, the greater chance your company and brand pops up in someone’s search results. In other words, the more content you put out into the world, the more traffic you will receive that can be converted into real leads.
#4. 93% of Online Experiences Begin With a Search Engine (Search Engine Journal).
When you are rethinking your SEO strategy for your B2B marketing goals, this SEO statistic is an important one to remember. Put yourself into the shoes of your ideal client. What kind of searches would they make via Google or Bing?
Then, you should focus on how you can take control of that keyword phrase. What type of content can you or your marketing team develop on your behalf to offer real value and create more opportunity for conversion?
Are you searching for a strong marketing partner? Try this.
#5. 40% of SEO Experts Believe Companies Under-Invest in the Quality / Relevance of Their Content (Databox).
Too many companies do not take quality and/or relevance into consideration when they mass produce content. While it is important to consistently get information out in the world, you are doing more harm than good for your brand if none of that information draws in the clients you want.
#6. 50% of Companies Monitor Their Search Engine Rankings Weekly (Databox).
Your competitors are keeping up with the times. Just like you, they may be reading a blog post just like this one. They may realize, “Oh, I should be doing these things and I’m not.”
So, they plunge into opportunity head first, and they begin to monitor their search engine optimization and rankings on a weekly basis. How will you compete? How will you keep track of something so complex?
#7. Pages With a Faster Loading Speed Rank Higher on Google (Backlinko).
Our experts offer a top-of-the-line website audit completely for free. Why? Because how your website performs matters.
No matter how many improvements you make or SEO statistics you study, that knowledge will do you no good without your foundation — your website — running smoothly.
The better your website runs and bots can crawl it, the higher you will rank on search engines, like Google.
#8. SEO Leads Have a 14.6% Close Rate, Compared to Only 1.7% for Outbound Leads, such as Print Advertisements (Search Engine People).
We have found many B2B clients to be too stuck on outbound lead generating marketing materials, such as print advertisement. In 2020, we encourage you to think beyond the tangible.
Digital assets can bring you far more revenue (and can typically cost less from a marketing budget perspective), high printing and sign rental costs out of the picture.
With SEO leads having a 14.6% close rate, our experts work with your company to expand your online conversion funnel, making your online content top priority.
How to Use These SEO Statistics to Your Advantage
Now that you know what our top 8 SEO statistics are, the bigger question is how to use them. Studying can only do so much good, and knowledge can be powerful.
But, with something like search engine optimization, you really need to be actively updating and implementing it into your marketing strategy.
We offer this cool thing called a marketing stack where — even if you already have a marketing team — you can add on the little things your team doesn’t have the capacity to handle.
SEO, PPC, and content are huge for gaining organic traffic. Our SEO statistics prove that much. But does your marketing team (if you have one) even have time to spend on such a complex beast?
With algorithms and artificial intelligence switching up the marketing game every which way, every day, we don’t blame you for feeling like you can’t get your business on the front page.
Our Disruptor Stack puts a focus on everything related to closing the gap between your sales team and your marketing team. And if you don’t have a marketing team, we can help with that, too.
But, if you are super unsure about which direction to take and simply need to talk to some experts (without spending a ton of your marketing budget), we can provide you with the expert advice you need.